View the Official Music Video filmed by Burberry: http://youtu.be/N-va_0_waeM
View the Behind the Scenes video filmed by Burberry: http://youtu.be/59eOQ9r50Yo
For more pictures and info go to: http://bit.ly/IanT2j
“FLIPPING HECK, THIS LOOKS AND SOUNDS INCREDIBLE” THE BEAT, BBC
"VERY SIMPLE, YET MASTERFULLY APPEALING". EARMILK
"AMBIENCE & POWER, POWER & GRACE, SING THE DAYDREAM CLUB AND THEIR SINGLE ARRIVES WITH BAGS OF ALL THREE" THE MUSIC NINJA
THE DAYDREAM CLUB’S NEW SINGLE NEON LOVE SONG (PART II) IS FEATURED IN THE NEW BURBERRY SUMMER 2012 EYEWEAR CAMPAIGN
The Daydream Club’s new single Neon Love Song (Part II) has been hand selected by Burberry Chief Creative Officer Christopher Bailey to be part of the new Summer 2012 Eyewear campaign alongside a cast of other British Musicians including Life In Film, Marika Hackman and One Night Only.
Neon Love Song (Part II) is the third single from the self-released duo. While The Daydream Club’s debut album ‘Overgrown’ deliberately aimed to strip away production layers to focus on song-writing and acoustic instrumentation. This reworked version of the album favourite is a sign of things to come, with a fuller more epic sound, recalling the contemporary girl / boy harmonies of Slow Club, the delicate folk of Angus and Julia Stone and a nostalgic yearning for yesteryear Fleetwood Mac and The Carpenters.
This re-worked single version was recorded and mixed by Sam Bell (REM, Snow Patrol, Robbie Williams & Foals) and features a epic strings section including Elbow’s violinist and Lana Del Ray’s Cellist. The addition of strings and drums provides the perfect musical foil for the tracks lyrics “Ambience & power, power and grace.”
The single is backed by the original album version of the track, and the sparse near haunting Centaurs remix created by a member of hotly tipped Australian four-piece Blackchords, which The Daydream Club are offering to fans as a free download.
The campaign, which launched on April 4th will be revealed throughout April. All the tracks were recorded exclusively for Burberry with stunning accompanying music videos filmed on set in London.
Adam Pickering and Paula Walker (The Daydream Club) met while studying at The Liverpool Institute for Performing Arts (LIPA) and released their debut album ‘Overgrown’ via their own label Poco Poco Records in November 2010.
Their debut single, a limited edition 7" vinyl 'The Record Shop' was released to coincide with Record Store Day 2011, and quickly caught the attention of BBC radio Nottingham and Tom Robinson at BB6 Music. Second single On The Move (Part II) caught the imagination of music bloggers and radio stations alike in part due to it’s highly imaginative and insanely cute ‘backwards’ music video. Tom Robinson described the track as “Mesmerising” Dean Jackson BBC Nottingham called it “Hypnotic” and music blog Audio Scribbler called The Daydream Club "Our finest find of 2012 so far.”
The Daydream Club have become a fixture on the MySpace folk charts frequently outperforming major label artists including Mumford & Sons, while the duo’s appearance on the Burberry Acoustic programme generated over 100,000 views despite no formal PR support.
The Daydream Club have a growing reputation as taste makers, they create monthly playlists, have curated their own new music Podcast, and released ‘The Night’ Remix EP which saw them take on three new artists: Tigers That Talked, Blackchords & Coockoo. When asked to choose their favourite music of 2011 for The Right Chord Music blog, the article generated a staggering 60,000 views in just 48hours.
"BEAUTIFUL AND HAUNTING" SOFAR SOUNDS
"GENUINELY BLOWN AWAY BY THE NEW INTERPRETATION OF NEON LOVE SONG... IT'S AMAZING!" LEICESTER FRINGE FESTIVAL
Liverpool Sound City Festival
Northern single launch: May 25th - Westgarth Social (Middlesborough)
London single launch: May 30th - The Water Rats, Kings Cross
Summer Sundae Festival
THE BURBERRY PRESENTS CAMPAIGN:
The campaign will evolve with dynamic offline and online communication throughout the summer, giving Burberry fans access to exclusive content through global Burberry platforms including Burberry.com, You Tube, Facebook, and Twitter. To celebrate the launch of the campaign, all four acts will each perform live at Burberry events in Paris, Milan (The Daydream Club), New York and Sydney over four nights in May
We have already seen some great coverage around the campaign, including Women's Wear Daily in the US, which also linked to the feature in its newsletter. The campaign image with Paula and Adam is in the online gallery of this feature, reaching a global audience. Dutch VOGUE. Australian Oyster Mag and Dutch ELLE were among titles to feature Paula and Adam as the main image. The campaign was also included in the newsletters of British VOGUE and ELLE, and has featured on 7 home pages to date.
The Daydream Club have been mentioned globally, in titles such as The Financial Times, British/Italian/Dutch/American/Brazilian ELLE, French and Italian GQ
The Daydream Club are managed by Mark Knight from http://www.RightChordMusic.co.uk For further information please contact firstname.lastname@example.org
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